A guide to assist local governments and community organisations better design and manage roadside rest areas. Queensland drive tourism publication sets publications. The strategy lays out a vision of providing an exceptional journey for every visitor, taking a holistic view of tourism and transport and placing visitors. It is the platform for queensland tourism operators, regional tourism organisations, local governments and. Click on the document below to view the current strategic plan for tourism and events queensland 201923.
Queensland rail strategic plan fy2020 2024 vision strategic objectives purpose connecting communities through a modern, worldclass rail service to provide a customerfocused, safe, reliable, ontime and value for money rail service that benefits the community, supports industry and is integrated with the public transport system. Tourism tropical north queensland marketing update february 2019. To prepare for the exciting changes happening in the transport sector, the department of transport and main roads released the queensland transport strategy our 30year vision detailed in this strategy shows how we plan to harness emerging transport trends to continue to move people and products safely and efficiently into the future. The queensland government, along with industry, retains a strong commitment to the strategy, but recognises that the extraordinary conditions being faced by tourism operators warrant an immediate and specific response. Our wine and tourism industries working together to promote our great wineries and cellar doors as part of queenslands overall appeal to. This tourism strategy is a progression from the 20112016 tourism strategy, and as. Tourism based on the indigenous heritage of north stradbroke island is one of several projects in the spotlight as part of the state governments new tourism strategy for southeast queensland. Queensland is home to worldclass indigenous tourism experiences and has the unique ability for visitors to experience both aboriginal and torres strait islander culture. The visitor economy strategy underpins the partnership of brisbanes tourism industry, greater brisbane.
This strategy has been developed in close consultation with the tourism industry, the queensland tourism industry council, government. The queensland government is seeking your input in developing this strategy. Imate has been created to help queenslands tourism industry in delivering better business outcomes through media. Explore our stunning destinations and enjoy incredible events. Learn how we are helping create pathways for aboriginal and torres strait islander businesses and innovators to turn their ideas into reality. The queensland ecotourism plan 20162020 points to a better way forward in partnership with the tourism industry, traditional owners, conservation and research sectors and the community. Minjerribah futures department of innovation and tourism. Queensland tourism and transport strategy pdf popular. Tourism and events queensland strategic plan 201923. Teq promotes the states tourism experiences and events around the globe. Redland city tourism strategy and action plan 20152020. The qtts details the queensland governments plan to improve access to our world class tourism destinations in an effort to enhance the visitor experience and grow the tourism industry.
Each of the visitor segments are based on areas of interest, demographics and purpose of trip. Providing visibility, transparency, and clarity on teqs media activity. The government is committed to making sure every queenslander has a pathway to a safe, secure and affordable place to call home. Teq annual report 201819 tourism and events queensland. Tourism queensland great barrier reef tourism climate. Marketing is a key focus of tourism and events queensland teq and this section will provide you with information about teqs current and upcoming marketing campaigns and advertising opportunities, the australian tourism data warehouse atdw and brand queensland. Queensland tourism and transport strategy publication sets.
Queensland climate adaptation strategy environment, land. The redland city tourism strategy and action plan 20152020 is at the forefront of councils tourism planning, policies and strategies as well as the tourism industrys own plans. This policy response includes two complementary strategies the queensland climate transition strategy qcts and the queensland climate adaptation strategy qcas. Queensland tourism climate change response plan 3 scope and objectives the queensland climate change response was released in july 2017. Amplify the story with a compelling communication strategy that guides, directs and make implement easy for all stakeholders and expands our global footprint. The queensland government is supporting the transition of minjerribah from its past reliance on sand mining to a new future as a globally recognised destination for cultural and eco tourism. The preparation of a strategy to grow international wine tourism in queensland is a vital step in mobilising our industry to deliver its significant untapped potential.
It seeks to capitalise on the opportunity afforded by unprecedented growth in tourism to increase market share and boost tourism jobs by targeting four priority areas grow quality products, events and experiences. The townsville north queensland tourism and events industry embraces visitors who. The qcas is centred around a partnership approach that recognises that climate. My suri 6 department of state development, manufacturing, infrastructure and planning queensland superyacht strategy 201823. Tourism queensland great barrier reef tourism climate change. This sector adaptation plan was developed by the queensland tourism industry.
Imate has been created to help queensland s tourism industry in delivering better business outcomes through media. Positioning for prosperity mgi big data full report. As a notforprofit, memberbased regional tourism organisation rto, we are the voice of tropical north queenslands tnq tourism industry and we work to increase visitor arrivals and expenditure for the. This destination tourism plan dtp was developed in consultation with industry. We have developed the queensland strategy for disaster resilience as part of our vision to create australias most disaster resilient state. A more aggressive acquistion strategy to attract and grow mass participation and hallmark events 2. Read our strategy and learn more about our consultation with the queensland public and innovation ecosystem. It is an emerging part of the economy, offering a variety of employment and investment opportunities. Queensland drive tourism tools relating to the drive tourism in queensland.
The transition program, known as minjerribah futures, rests on a foundation of quandamooka culture and sustainability. More overnight visitors through a growth in new experiences to identified niches culture, outdoor and nature based 3. We take an active role in industry benchmarking, support the development of rail strategy, and we learn from the past to implement actions that set ourselves up for success in the future. It seeks to capitalise on the opportunity afforded by unprecedented growth in tourism to increase market.
Queensland 20192029 is the queensland governments 10 year strategy to further enrich the. It is the platform for queensland tourism operators, regional tourism organisations, local governments and industry partners to make use of and. Brand operator manual, logos, fonts, images and links to our social. In taking on this challenge regionally, southern queensland country. We are embarking on a journey to secure the longterm future of queenslands tourism. The queensland tourism and transport strategy details directions and actions to respond to identified challenges and opportunities over the short, medium and longterm. Craft beer strategy department of state development. Tourism action plan to 2012 the queensland cabinet and. Visit the official site for queensland australia here. Neither possible people nor any third party provide, warrant or represent that any of the data is accurate or comprehensive. Objective of the queensland craft brewing strategy qcbs the objective of the qcbs is to drive the continued. The information contained in this report is based upon instructions provided by tourism tropical north queensland and tourism events queensland and market research data and insights supplied by third parties. The toowoomba regional tourism and events strategy has been developed for the toowoomba regional council to provide a clear direction for the development of tourism through to 2020.
Queensland transport strategy department of transport and. The purpose of developing this tourism strategy is to provide. Queensland tourism transport strategy 2018 publications. Criteria for success an australian case study towards the development of a national diagnostic tool for indigenous tourism businesses. Queensland government tourism strategy to have indigenous. Last year the queensland government launched the advancing trade and investment queensland trade and investment strategy 20172022 to position queensland as australias most innovative and dynamic trading economy. Tourism 2020 whole of government working with industry to achieve australias tourism potential december 2011 the national longterm tourism strategy was launched in december 2009, followed by the 2020 tourism industry potential in november 2010. Home to nearly 38,000 residents, the region covers approximately 4,200 square kilometres and is located one hour. Queensland tourism and transport strategy department of. Brochures and travel guides our online brochures and visitor guides give you an indepth look at what you can expect to find in our many beautiful regions, cities and towns. Tourism 2020 marks the next phase in the evolution of the national longterm tourism strategy.
Redland city events strategy and action plan 20172022. Through tourism 2020, governments at all levels will need to work with tourism industry operators to implement the strategy and monitor progress against the 2020 tourism industry potential. If you have trouble viewing or printing this document, contact tourism and events queensland tel. Visitcanberra destination marketing strategy 201520. Queensland climate change response plan the plan represents an industryled climate adaptation and mitigation road map for the tourism industry sector in alignment with the queensland climate adaptation strategy qcas. Latest news department of innovation and tourism industry. Tourism and events queensland corporate information. Building our innovation economy advance queensland strategy. The queensland housing strategy 20172020 action plan documents the. The queensland tourism and transport strategy is the queensland governments plan to improve access across queensland and enhance the visitor experience to help grow the tourism industry. Framework provided by tourism and events queensland.
Queensland tourism and transport strategy queensland. Queensland ecotourism plan 20162020 queensland parks and. Limited printed copies of the annual report can be obtained by contacting tourism and events queensland tel. Growing indigenous tourism in queensland fund department. To view the previous strategic plan please click below. Queensland rails strategic intent, to ensure targeted investment and effort, maximise asset utilisation and drive efficiency. Queensland s marine sector to deliver timesensitive, largescale and complex refits to a global standard. Ecotourism fosters environmental and cultural understanding, appreciation for and conservation of nature, and is a fast growing sector in queensland s tourism industry. Queensland asia tourism strategy 20162025 tourism and events queensland s queensland asia tourism strategy will put the states tourism industry at the forefront of understanding and meeting the needs of the new asian traveller. While it is designed to show the direction in which queenslanders want to go, there are many options for how. We will bring together the best minds in government, business and the community to find ways to build a resilient queensland and we will support queenslanders as they shoulder their. Our government is committed to fostering ideas, imagination, creativity and innovation in everything we do.
Tourism strategy and action plan redland city council. Council has adopted the redland city events strategy and action plan 20172022 pdf, 3. We also want you to think about our talented queensland academy of sport. With queenslands natural environment as its strongest competitive advantage, and the concerted efforts of the. Build the tourism industry profile and attractiveness careers the tourism industry must build a distinct brand as a desirable career opportunity that capitalises on queenslands reputation as a leading domestic and international visitor destination. The qcts sets a vision of a zero net emissions future for queensland. With this 20year plan, we are taking the partnership to the next level. Tourism and events queensland strategic plan 201822. This destination marketing strategy provides a framework that will inform and support visitcanberras integrated marketing approach. How to use the queensland plan the queensland plan is an aspirational community vision. This new tourism strategy clearly identifies key opportunities for the destination to further grow the benefits from tourism, simultaneously promoting economic, social and ecological sustainability of the region. Search below for specific brochures and guides or browse our full range of brochures to find inspiration and information to plan your perfect holiday. Tourism and events queensland teq is the queensland governments lead marketing, destination and experience development and major events agency.
The qcts sets a vision of a zero net emissions future for queensland that supports jobs. Since 2015, the queensland government has demonstrated its commitment to the tourism industry through the growth for tourism guarantee plan. Tourism strategy for 20172022, building on the current noosa sustainable destination action plan 202016. Tourism and events queensland is interested in hearing. The draft queensland protected area strategy is being developed to give focus to government actions to update and improve protected area programs and partnerships using innovative approaches. Advancing tourism 201620 is the queensland governments plan to grow tourism and jobs. Townsville north queensland destination tourism plan. Towards 2020 the sunshine coast tourism region is well positioned to meet the 2020 target of doubling visitor expenditure set by the queensland government given the right support. The destination tourism management plan dtmp extends. Queensland r2 ew strategy 3 about the queensland craft brewing strategy queenslands craft brewing industry is innovative and dynamic. Queenslandindia trade and investment strategy 20182023. Advancing tourism strategy 201620 growing queensland jobs. Our wine and tourism industries working together to promote our great wineries and cellar doors as part of queensland s overall appeal to. Queensland asia tourism strategy 20162025 tourism and events queenslands queensland asia tourism strategy will put the states tourism industry at the forefront of understanding and meeting the needs of the new asian traveller.
The queensland government acknowledges that transport is a vital component of a successful tourism industryfor getting visitors here, getting them around and. Redland city council council has developed a new tourism strategy for the period 2015 2020 and a fiveyear action plan to support the tourism strategy. Sunshine coast tourism region destination tourism plan 202020 7 the sunshine coast visitor economy. The queensland housing strategy outlines our vision for the housing system to 2027. It is through these partnerships that we will seize the opportunity to create visitor experiences. Strategies and plans department of environment and science. Ecotourism is ecologically sustainable tourism with a focus on high quality experiences in natural areas that showcase queensland s unique environment and wildlife. Discussionpaperqueensland sport and active recreation strategy. Building a resilient tourism industry queensland government. The queensland tourism and transport strategy is the queensland governments plan to improve access across queensland and enhance the visitor experience to help grow the tourism.
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